Turn INSIGHT
Into Action

TARGET extends INSIGHT, to help you engage with your account holders in real time.

Turn insight into action.

Turn insight into action.

Target Your Market

Working hand in hand with INSIGHT, TARGET enables you to place the right offer - in front of the right people - at the right time. Turn insight into action by effortlessly creating and sending targeted marketing campaigns to targeted populations.

Using MoneyDesktop's FinSmart technology, you can quickly create FinSmart Ads that are fully personalized and uniquely contextual; meaning, the ads are not only different for each user, but they are built from that users unique financial data.

"You're going to be as engaged in the campaign as your end user will be, because you're involved in the interface as much as they are.
That matters."

- Bradley Leimer / VP Online/Mobile Strategy at Mechanics Bank

The Anatomy of a FinSmart Ad


Personalization

Ads so smart, they know exactly who they are talking to - even calling you by name.


Context

This ad is so smart that John can immediately see how much money he could be saving by switching auto loans. FinSmart Ads are not only different for each user, but they are built from that users unique financial data. The result is an offer that actually matters to the user, and catches their attention.


Frequency

The FinSmart Ad automatically appears to your targeted segment as many or as few times as you tell it to.


Action

Increase conversion rates and grab more wallet share. With MoneyDesktop’s FinSmart technology, you can create intelligent ads that make people want to take action! You can even measure ROI and quickly see how many views, clicks, and conversions each offer generated.


Design

FinSmart Ads combine award winning design and subtle animations to ensure awareness and engagement.